Williams Scotsman has been working with Noel Lesley around the country for a number of years on the annual NFL Super Bowl project. This year we were fortunate to have the event in Atlanta, giving my staff and me the opportunity to work closely with the Noel Lesley team for the better part of 9 months.
A project with the scale and scope of the Super Bowl poses its share of challenges throughout all phases, and in order for everything to run smoothly, thorough pre-planning is essential. One of the most impressive takeaways with this year’s Super Bowl was how active Noel Lesley was in the pre-planning process with the many vendors that support the Super Bowl, the pre-planning process was one of the most organized and collaborative that my team has ever been a part of. Areas of risk were identified early in the process, giving my team time to prepare solutions that would not only meet the needs of Noel Lesley & the NFL, but were also in line with the budget.
The mobilization of a project of this size has a lot of moving parts, and timely execution in critical.
Throughout the mobilization phase of the project, Noel Lesley and WillScot were in constant daily communication. Noel Lesley’s dedicated project managers ensured that we had access to a decision maker at all times, which was critical for us to be able to meet (and beat) our installation and demobilization deadlines. In order for the Super Bowl to be successful for the vendor, communication in the moment has to be fast and effective. With as many vendors and job sites that Noel Lesley was working with throughout the project, the lines of communication were always open, and the Noel Lesley ground team worked closely with us as we worked through any issues that surfaced.
In order to make the Super Bowl a successful event for everyone involved, we have to stay on schedule and we have to come in on budget. Because the Noel Lesley ground team is approachable and empowered to make decisions, we worked through any issues immediately, and as a result we were able to finish ahead of schedule. By identifying pain points and areas for potential cost overruns early in the pre-planning process, we were also able to stay on budget throughout the project.
At the end of the day, to execute a well-run project of this size, our teams literally worked side-by-side, 7 days a week, for weeks at a time. Noel Lesley’s staff is professional, approachable, and they absolutely hold their vendors accountable to their commitments. But you’d expect that from an organization that has so much expertise in this arena. What was really refreshing was that after spending all of that time together working long days in a stressful and sometimes chaotic environment, our teams truly enjoyed working together, overcoming challenges as they arose, and collaborating to identify ways to improve the process in future collaborations.
We look forward to working with Noel Lesley to deliver excellence to our customers on future projects.
Brandon Graf – General Manager, Williams Scotsman, Inc.
(GA, TN, AL, North Florida)